UTM Link Builder

Create UTM-tagged URLs for tracking marketing campaigns in analytics, with source, medium, campaign, term and content.

Examples

Website URL

Source (utm_source)

Marketing medium (utm_medium)

Campaign (utm_campaign)

Term (optional)

Content (optional)

Campaign URL

Export options

Strip trackers from an existing link? Use the URL encoder · QR for print: QR code generator.

Build UTM campaign links

Agency presets + live URL preview — copy and paste into emails, ads and social posts.

What are UTM parameters?

Tags added to a URL (utm_source, utm_medium, utm_campaign…) so Google Analytics and similar tools attribute traffic to a campaign.

What do the presets mean?

Newsletter = email blast, Google Ads = paid search, Social = organic/paid social — common agency naming conventions pre-filled.

Is the link tracked here?

No — this only builds the URL. Tracking happens in your analytics when visitors click it.

Last updated: 2026-09-09